What is local SEO?
Local SEO is the application of search engine strategies that can help your website rank higher in specific local markets. These techniques include the claiming of local directory listings, building local citations, and on-page optimization. SEO has proven to be an important marketing strategy for those with physical locations.
The higher you rank in the search engines, the greater the number of local customers you will see coming in to your business. Most people use the local results of the search engines far more often than the Yellow Pages. If you aren’t visible on page 1 or located on the maps, you are missing out on potential customers.
Local On-Page Optimization
It is very important that Google and other search engines have a clear understanding of what your business does and where you are located. Our local search ranking techniques accomplish this goal.
Optimizing your website for local search. We ensure the search engines understand your business and your target area. We achieve this by using schema markup, NAP data, and localized keyword optimization.
Local Maps Optimization. It is imperative that your business is found on Google Maps. We improve your map listing by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data.
Localized Content Marketing. We optimize your content to draw in customers in your local area. We work with you to develop informative and creative content that will keep your local audience engaged with your brand.
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With local SEO, it is critical to create a link building strategy that is focused around your business’s service area and industry. We help customers find you over your competition.
Reputable industry citations. Business listing citations are one of the most important components of Google’s local ranking algorithm. We build and standardize citations from well-established and authoritative portals (i.e., Yelp, Yellowpages, etc).
Hyperlocal resources. In most areas there are websites that are well regarded in the community and are looked at strongly by search engines. Our technology helps identify where you need to be listed.
Targeted outreach. We use many research tools and tactics to find authoritative websites in your industry that may offer link building opportunities.
Accurate and Concise Reporting
There are several different layers to local SEO marketing and we explain them to you. We make sure you know what you’re paying for and that you see the results you expect.
Detailed ranking reports. You need to be aware of your standings in a local search. We provide you with a dashboard that shows detailed reports and screenshots on your search position for any given keyword. Reports are updated every 24 hours.
Link building & citation reporting. We are open and transparent. Our team provides ongoing reporting that details every link we have gained for your website. We are proud of what we build.
Website analytic reporting. Our client dashboard integrates with Google Analytics data to help give you direct insight into how our marketing strategies are impacting your business.
Frequently Asked Questions
When will we see results from our SEO campaign?
SEO is more of a long-term strategy than a quick fix, but it consistently delivers the best ROI and is well worth the wait. It’s not easy to predict exactly when your website’s rankings will improve. Typically, however, our clients first see noticeable improvement in the first 90 days on their long tail keywords, and it takes around 180 days to see movement on their more competitive search terms.
Is your work outsourced?
All of our SEO experts are located at our corporate headquarters, so you have a proven SEO team that routinely works together to create the best outcomes for our clients. That helps us deliver the best quality of service and oversee each campaign.
Are there any guarantees of results?
There’s a reason why Google cautions against trusting companies that claim they can guarantee rankings. Because Google’s algorithm changes so often and so rapidly, it’s impossible to guarantee specific results. However, you vastly improve your chances when you choose a company that is a nationally known industry leader. DenverSEO has a proven track record of results and a dedication to providing the highest level of service to each and every client.
What sets DenverSEO apart?
Many SEO companies make impressive claims, but we have years of experience and the expertise to get proven results. Not only do we have SEO veterans on our team who have run effective SEO campaigns for some of the largest companies in America, but we also have conversion rate optimization experts to provide additional insights into the SEO process.
What do your local SEO services cost?
How much a campaign will cost can vary according to a few factors: the specific keywords you’re targeting, your website’s history, your business location, and how much work will be needed to help you meet your goals. DenverSEO provides cost-effective solutions for both large and small businesses, and we can design an SEO campaign that’s both affordable for you and gets real results.
Will my website need any changes?
Generally, the websites we work with don’t need a major overhaul to optimize them for SEO — just some work on the code or content of individual pages. Most of our clients choose to have DenverSEO staff make these changes. However, if you’d like to implement the necessary changes in-house, we can offer clear directives for doing so.